{"id":835,"date":"2021-04-12T00:00:00","date_gmt":"2021-04-12T04:00:00","guid":{"rendered":"https:\/\/water.phila.gov\/blog\/gccw10-outreach\/"},"modified":"2022-12-07T11:36:06","modified_gmt":"2022-12-07T16:36:06","slug":"gccw10-outreach","status":"publish","type":"post","link":"https:\/\/water.phila.gov\/blog\/gccw10-outreach\/","title":{"rendered":"Green City, Clean Waters"},"content":{"rendered":"<p class=\"big\"><img decoding=\"async\" class=\"half floatleft mr1 mb1\" style=\"max-width: 180px;\" src=\"\/wp-content\/uploads\/static\/gccw10-badge.png\" alt=\"\" \/>The <strong><em><a href=\"https:\/\/water.phila.gov\/green-city\/\" target=\"_blank\" rel=\"noopener\">Green City, Clean Waters<\/a><\/em> <\/strong> approach to managing stormwater with neighborhood-based improvements has been called <em>innovative<\/em>, <em>ground-breaking<\/em>, even <em>revolutionary<\/em>.<\/p>\n<p>But what truly makes this initiative one of the nation\u2019s top green programs is\u00a0its driving priority\u2014 <strong>serving the <em>people<\/em> who depend on Philadelphia\u2019s rivers and streams<\/strong>.<\/p>\n<p>As the initiative celebrates its <strong><a href=\"https:\/\/water.phila.gov\/drops\/gccw10\/\" target=\"_blank\" rel=\"noopener\">10-year anniversary<\/a><\/strong>, we acknowledge this milestone was made possible by more than <strong>400,000 engaged residents<\/strong> who\u2019ve inspired our work over the past decade.<\/p>\n<p>In 2011, <strong>the City of Philadelphia<\/strong> officially embarked on <em>Green City, Clean Waters<\/em>, <strong>a 25-year plan<\/strong> to transform the health of our local waterways and meet state and federal water quality standards under the <a href=\"https:\/\/www.epa.gov\/npdes\/combined-sewer-overflows-csos\" target=\"_blank\" rel=\"noopener\">Clean Water Act<\/a>. The strategy involved implementing neighborhood-based<a href=\"https:\/\/vimeo.com\/307146290\" target=\"_blank\" rel=\"noopener\"> green stormwater infrastructure<\/a> while also upgrading traditional infrastructure, such as treatment plants.<\/p>\n<h3>The goal: reducing the No. 1 local pollution source by 85 percent by 2036.<\/h3>\n<div class=\"caption half right\">\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/static\/dan-cso.jpeg\" alt=\"PWD Outreach Specialist Dan Schupsky leads a tour group on a rainy day, as a an outfall in the background trickles a small amount of runoff into a creek\" \/><\/p>\n<p>West Philadelphia outreach specialist Dan Schupsky gives a tour of a combined sewer overflow on Cobbs Creek.<\/p>\n<\/div>\n<p>As we approached the drawing board more than a decade ago, we thought: How could we clean up local waterways while genuinely <strong>engaging our communities<\/strong>, too?<\/p>\n<blockquote><p>\u201cThe advent of Green City, Clean Waters presented us with an opportunity to change the way we interacted with our residents,\u201d <cite class=\"inline\">says <strong>Glen Abrams, Deputy Commissioner of Communications and Engagement<\/strong>.<\/cite> \u201cMost green stormwater infrastructure systems are much more visible compared to traditional underground infrastructure. We wanted to make sure that people understood the need for this new type of infrastructure and <strong>had a voice in how the systems were planned and designed<\/strong>.\u201d<\/p><\/blockquote>\n<p><em>Green City, Clean Waters<\/em> was an innovative way to reduce water pollution while generating secondary <strong>environmental, economic, and social benefits<\/strong> for all Philadelphia residents. Within this collective push for a greener city with cleaner waters, we wanted to create a plan-of-action for empowering communities with knowledge and resources to maintain a <strong>sustainable city<\/strong>.<\/p>\n<h3>As it turns out, the subject is important to Philadelphians.<\/h3>\n<p><em>Nearly half<\/em> of customer survey respondents over the last few years ranked cleaning waterways as the <strong>second most critical issue<\/strong> that the Water Department should address. Only safe drinking water topped that priority.<\/p>\n<div class=\"caption half left\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/static\/gccw10-community-quote-1.png\" alt=\"Continue to push Green City, Clean Waters in the community. This is the best face of the Water Department. (from a Water Department Customer in 2019)\" \/><\/div>\n<blockquote><p>\u201cPhiladelphians want to contribute to the solution,\u201d <cite class=\"inline\">says Tiffany Ledesma, Public Engagement Team manager.<\/cite> \u201cThey want to do their part to improve their local communities and their city\u2019s waterways\u2014for their children and the next generation.\u201d<\/p><\/blockquote>\n<p><strong>Philadelphia should be proud <\/strong>of what the city is set to achieve in the first decade of <em>Green City, Clean Waters<\/em>.<\/p>\n<p>While green infrastructure that will be reflected in our <strong>10-year milestone<\/strong> report is still being built, here are some highlights as of June 2020:<\/p>\n<div class=\"caption third right\" style=\"max-width: 8em;\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/static\/leaf-crop.png\" alt=\"\" \/><\/div>\n<ul style=\"clear: left;\">\n<li><strong>Nearly 800 green infrastructure sites in dozens of neighborhoods<\/strong><\/li>\n<li><strong>More than 2,800 individual green tools<\/strong><\/li>\n<li><strong>More than 1,800 Greened Acres<\/strong>, each one soaking up a SEPTA bus-sized (+27,000-gallon) load of polluted runoff during a one-inch storm (<em>as of March 2021.)<\/em><\/li>\n<\/ul>\n<p>All of that adds up to a <strong>2.7 billion gallon reduction<\/strong> in annual <a href=\"http:\/\/vimeo.com\/205411916\" target=\"_blank\" rel=\"noopener\">combined sewer overflows<\/a>, representing an approximately <strong>21 percent improvement<\/strong> from where we were in 2011.<\/p>\n<p>But our most gratifying undertaking has been partnering with residents\u2014<strong>block captains, business owners, teachers, students, artists<\/strong>, and many more individuals who comprise the fabric of the <strong>City of Brotherly Love and Sisterly Affection<\/strong>.<\/p>\n<blockquote><p>\u201cFor me, the community keeps all of our efforts very honest and transparent,\u201d <cite class=\"inline\"><strong>says West Philadelphia outreach specialist Dan Schupsky<\/strong>.<\/cite> \u201cThey hold us to a high standard, and they\u2019re our ratepayers. We need to use their money wisely. When we\u2019re building infrastructure that&#8217;s visible and tangible in their community, we need to make sure that they are informed, that we know when they like something or don\u2019t like something, and how to make appropriate changes. <strong>All of the city agencies work for the people<\/strong>.\u201d<\/p><\/blockquote>\n<div class=\"caption\">\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/528382822?title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n<p><a href=\"https:\/\/vimeo.com\/528382822\">Green City Clean Waters: Celebrating 10 Years of Success<\/a> from <a href=\"https:\/\/vimeo.com\/phillywatersheds\">Philadelphia Water Department<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<\/div>\n<p>Over the past decade, we\u2019ve gathered numerous experiences but none more valuable than this lesson: our work is enriched by empowering voices, building relationships, and <strong>establishing trust in communities<\/strong>.<\/p>\n<blockquote><p>\u201cWe wouldn\u2019t have reached our 10-year milestone without the support of the communities impacted by the infrastructure,\u201d <cite class=\"inline\"><strong>Ledesma<\/strong> says.<\/cite> \u201cWhen rain gardens, stormwater bumpouts, and stormwater trees are planted outside of one\u2019s home, business or rec center, <strong>the voice of the local resident is of utmost importance<\/strong>\u2014not only in the planning and design process but during construction and maintenance too.\u201d<\/p><\/blockquote>\n<h2>Emphasis on Engagement + Education<\/h2>\n<p>During the early phases of <em>Green City, Clean Waters<\/em>, we knew that <strong>public participation would be critical<\/strong>. Prior to 2011, customers started submitting petitions to the Water Department for green infrastructure to be installed on their residential blocks. After witnessing a demand for these neighborhood-based tools, we realized that <strong>Philadelphians were up for the ride.<\/strong><\/p>\n<div class=\"caption half right\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/static\/gccw10-community-quote-2.png\" alt=\"Continue the broad public education campaign. People don't know the great things you do. (from a Water Department Customer in 2018)\" \/><\/div>\n<p>From public art in the form of hot pink yarn wrapped around stormwater trees to a <a href=\"https:\/\/cobbscreekoralhistory.pgtb.me\/4PDD6n\" target=\"_blank\" rel=\"noopener\">Cobbs Creek oral history project<\/a> told by residents, we piloted and tested multiple methods of outreach, engagement, and communications.<\/p>\n<p>In these first few years, we also formed some of our signature initiatives:<\/p>\n<ul>\n<li>Stormwater tours<\/li>\n<li>An interpretive green tools <a href=\"https:\/\/www.flickr.com\/photos\/philadelphiawater\/albums\/72157654299547526\" target=\"_blank\" rel=\"noopener\">signage system<\/a><\/li>\n<li>A popular residential stormwater incentives program (<a href=\"https:\/\/www.pwdraincheck.org\/en\/\" target=\"_blank\" rel=\"noopener\">Rain Check<\/a>) with the <a href=\"https:\/\/phsonline.org\/\" target=\"_blank\" rel=\"noopener\">Pennsylvania Horticultural Society (PHS)<\/a><\/li>\n<li>Opportunities for community members to get paid to help maintain the beauty of local green infrastructure (<a href=\"https:\/\/water.phila.gov\/adoption\/\" target=\"_blank\" rel=\"noopener\">Soak It Up Adoption<\/a>)<\/li>\n<\/ul>\n<div class=\"caption half left\">\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/static\/2015-green-city-clean-waters-art-contest.jpg\" alt=\"PWD Public Engagement Team Manager Tiffany Ledesma poses with the young winners of a Green City, Clean Waters art contest, with the Schulkill River in the background.\" \/><\/p>\n<p>Public Engagement Team manager Tiffany Ledesma with winners of the 2015 Green City, Clean Waters Art Contest for Philadelphia\u2019s K-12 students.<\/p>\n<\/div>\n<p>Through the <a href=\"https:\/\/fairmountwaterworks.org\/\" target=\"_blank\" rel=\"noopener\">Fairmount Water Works Interpretive Center<\/a>, we also collaborated with the <a href=\"https:\/\/www.philasd.org\/\" target=\"_blank\" rel=\"noopener\">School District of Philadelphia<\/a> teachers and administrators to develop the <a href=\"https:\/\/www.rtsd.org\/cms\/lib\/PA01000218\/Centricity\/Domain\/418\/FWW%20Understanding%20the%20Urban%20Watershed.pdf\" target=\"_blank\" rel=\"noopener\">Understanding the Urban Watershed curriculum<\/a>. The resource educates and engages middle school students on topics such as drinking water, wastewater, and stormwater. Educators from <a href=\"https:\/\/www.phila.gov\/departments\/philadelphia-parks-recreation\/\" target=\"_blank\" rel=\"noopener\">Philadelphia Parks &amp; Recreation<\/a> also led green stormwater infrastructure lessons at recreation centers and at parks throughout the city.<\/p>\n<p>In our central approach to outreach, our Public Engagement team attends <strong>community meetings<\/strong> to inform and update residents about green infrastructure planned for their neighborhood\u2014and we\u2019ve continued this practice for the past decade.<\/p>\n<p>Although we have obligations to <em>notify<\/em> neighborhoods about new infrastructure, sending a letter doesn\u2019t fully deliver our message\u2014and would not necessarily <strong>inspire local green champions<\/strong>, either.<\/p>\n<div class=\"caption half left\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/static\/gccw10-community-quote-3.png\" alt=\"Continue your outreach efforts in the community. I have found the department very responsive in outreach to community concerns and education. (from a Water Department Customer in 2020)\" \/><\/div>\n<p><em>Notification<\/em> implies a one-way dialogue. So, our team aims to actively <em>connect<\/em> with <strong>impacted community members<\/strong>. We want to listen, record feedback, and consider residents\u2019 priorities, such as littering, crime, and traffic when discussing projects to reduce conflicts well before construction. (We share other resources, too, that may help with top-of-mind concerns, such as <a href=\"https:\/\/www.phila.gov\/services\/water-gas-utilities\/pay-or-dispute-a-water-bill\/water-bill-customer-assistance\/\" target=\"_blank\" rel=\"noopener\">customer assistance programs<\/a> for those struggling to pay their water bill.)<\/p>\n<h3>The engagement process is akin to an <strong>environmental education lesson<\/strong>.<\/h3>\n<blockquote><p>\u201cOur jobs are to bridge the gap between what these projects are and why people should embrace them,\u201d <cite class=\"inline\">says Northeast and Northwest Philadelphia outreach specialist Hailey Stern.<\/cite> \u201cThe Water Department really wants to get the public\u2019s support, because it affects people\u2019s daily lives so intimately. The department <strong>invests in education and engagement<\/strong> out of respect for the people who are going to be surrounded by <em>Green City, Clean Waters<\/em> projects for a long time.\u201d<\/p><\/blockquote>\n<div class=\"caption half right\">\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/static\/friends-of-cliveden-park-gsi-tour.jpg\" alt=\"PWD Outreach Specialist Hailey Stern shows a tour group green tools at Cliveden Park\" \/><\/p>\n<p>Northwest and Northeast Philadelphia outreach specialist Hailey Stern shows students green stormwater infrastructure at Cliveden Park.<\/p>\n<\/div>\n<p>The standard engagement meeting looks like a <a href=\"https:\/\/vimeo.com\/441373037\" target=\"_blank\" rel=\"noopener\">crash-course<\/a> on the history of Philadelphia\u2019s early environment, its centuries-old sewer systems, and its current problem surrounding <a href=\"https:\/\/vimeo.com\/205411916\" target=\"_blank\" rel=\"noopener\">combined sewer overflows. <\/a>By educating residents and giving context to this issue, attendees can connect the dots on how and why green stormwater infrastructure is beneficial for their <strong>neighborhood, the city and our local waterways<\/strong>.<\/p>\n<blockquote><p>\u201cThere\u2019s a reason why we have presentations and tell the story of the rivers,\u201d <cite class=\"inline\">says North Philadelphia outreach specialist Maura Jarvis.<\/cite> \u201cIt\u2019s a much larger narrative, so people can have a comprehensive understanding rather than discussing one isolated project. <strong>We\u2019re helping with a holistic understanding of how residents, urban infrastructure, and environment come together<\/strong>.\u201d<\/p><\/blockquote>\n<div class=\"caption half left\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/static\/gccw10-community-quote-4.png\" alt=\"The stormwater management investments that also directly benefit neighborhoods are great. (from a Water Department Customer in 2020)\" \/><\/div>\n<p>Our planners and designers broke down the city into <strong>four districts<\/strong> based on combined sewer overflow areas. An <a href=\"https:\/\/www.phila.gov\/WATER\/EDUCATIONOUTREACH\/COMMUNITY\/Pages\/default.aspx\" target=\"_blank\" rel=\"noopener\">outreach specialist<\/a> is assigned to each district. Through regular community engagement, they strive to make authentic relationships with as many residents while explaining <strong>how, why, where, and when<\/strong> new green tools will be <a href=\"https:\/\/phl-water.maps.arcgis.com\/apps\/webappviewer\/index.html?id=c5d43ba5291441dabbee5573a3f981d2\" target=\"_blank\" rel=\"noopener\">installed in their neighborhood<\/a>.<\/p>\n<p>Communication is also a cornerstone of <em>Green City, Clean Waters<\/em>. From <a href=\"https:\/\/www.facebook.com\/PhillyWatersheds\" target=\"_blank\" rel=\"noopener\">social media<\/a> to language translation support, we seek to reach impacted residents with <strong>clear, compelling, and accurate information<\/strong>. We\u2019re also working to <a href=\"https:\/\/water.phila.gov\/projects\/\" target=\"_blank\" rel=\"noopener\">expand online tools<\/a>, such as hosting more virtual community meetings in light of the COVID-19 pandemic. Recognizing that a <strong>digital divide exists<\/strong>, we are committed to maintaining traditional methods of communications, such as phone calls and flyering, to ensure no resident is left behind.<\/p>\n<h2>Thank You(s), Wooder Champions!<\/h2>\n<div class=\"caption half right\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/static\/gccw10-rowhome.png\" alt=\"\" \/><\/div>\n<p>From installing nearly <a href=\"https:\/\/www.pwdraincheck.org\/en\/stormwater-tools\/rain-barrels\" target=\"_blank\" rel=\"noopener\">6,500 residential rain barrels<\/a> to engaging more than <a href=\"https:\/\/vimeo.com\/321822140\" target=\"_blank\" rel=\"noopener\">5,000 individuals to maintain community green projects<\/a>, we were able to go above and beyond regulatory requirements because of you!<\/p>\n<p>Through equitable outreach and engagement, <em>Green City, Clean Waters<\/em> continues to serve as a <strong>national pioneer<\/strong>. We\u2019re dedicated to addressing water pollution while unifying communities around green projects.<\/p>\n<blockquote><p>\u201cWe work hard every day to engage and educate people throughout Philadelphia,\u201d <cite class=\"inline\">says <strong>Abrams<\/strong>.<\/cite> \u201cBecause we know that our efforts help transform our neighborhood residents into advocates for <strong>cleaning water and a greener city<\/strong>.\u201d<\/p><\/blockquote>\n<div class=\"caption\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/static\/gccw10-illustrated-divider.png\" alt=\"\" \/><\/div>\n<h3>Follow 10-year content on our blog + social media.<\/h3>\n<p>Thanks to <em>you<\/em>, there are many more stories to tell! Join us over the next several months as we reflect on<strong><a href=\"https:\/\/water.phila.gov\/drops\/gccw10\/\" target=\"_blank\" rel=\"noopener\"> 10 years of Green City, Clean Waters<\/a><\/strong> and celebrate the folks who helped make this all possible.<\/p>\n<h5><a href=\"https:\/\/public.govdelivery.com\/accounts\/PAPHILAWATER\/subscriber\/new\" target=\"_blank\" rel=\"noopener\">Sign up for our newsletter to receive up-to-date 10-year content!<\/a><\/h5>\n<div class=\"caption\">\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/528390646?title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n<p><a href=\"https:\/\/vimeo.com\/528390646\">Green City Clean Waters: 10 Years in the community<\/a> from <a href=\"https:\/\/vimeo.com\/phillywatersheds\">Philadelphia Water Department<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As the Green City, Clean Waters initiative celebrates its 10-year anniversary, we acknowledge this milestone was made possible by the nearly 400,000 engaged residents who\u2019ve inspired our work over the past decade.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"custom_css":"","custom_js":"","footnotes":""},"categories":[2],"tags":[21,36,43,44,69,70,71,72,77,88,95,98,104],"class_list":["post-835","post","type-post","status-publish","format-standard","hentry","category-community","tag-community-groups","tag-fairmount-water-works","tag-green-city-clean-waters","tag-green-infrastructure","tag-philadelphia-parks-and-recreation","tag-philadelphia-schools","tag-photos","tag-pollution","tag-rain-check","tag-sourcewater-watershed-protection","tag-stormwater","tag-sustainability","tag-video","wpautop"],"acf":{"suggested":null},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/phila.gov\/blog\/gccw10-outreach\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Green 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